Work

Films, as an art form to represent/depict time, are presented and consumed on social media platforms as fragments. The epitome is TikTok which is designed specifically for the younger generation to receive constant stimulation with seconds-long videos. Paramount, a major Hollywood studio, has once released an entire film on the platform, chopped into 23 parts. I go to the extreme and reduce film sequences into individual frames. I then post them one by one on Instagram, the dominant social media platform (originally) dedicated to still images. Making use of its interface, by scrolling through of the profile page, the film stills are restored as moving images. Everyone can now become an “instaprojectionist”. 

 

In this work I use the “materiality” of Instagram to look into how films, as a century-old art form, are consumed in the most “contemporary” way. The Instagram handle also gives the work's title. One way of viewing the work is by looking at the Instagram profile itself. The work can also be as an installation piece, with the act of scrolling recorded and projected on screen.

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Instagram handle: @24framesoftruth

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Scroll it yourself:

https://www.instagram.com/24framesoftruth/